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Web Marketing, Articles, E-commerce Tips, Tools and Resources

Archive for December, 2007

12-31-07

HAPPY NEW YEAR!

Posted by Ben Nua

 WISHING ONE AND ALL

HAPPY NEW YEAR!

12-31-07

Website Creation Lesson 3

Posted by Ben Nua

Designing a Web Site.

The Internet has opened a whole New World of opportunity for all of us. With the vast amount of information available at your fingertips, it has never been easier to communicate your message to the world. A web site will enable you to create your own home on the World Wide Web. Your home may be as simple or dynamic as you’d like and is only limited by your imagination.

Although designing a great web site is an important part of developing a successful online business, it is only one small part of an overall plan. Although many new Internet entrepreneurs believe that all they need to do to make money online is to put up a web site, that couldn’t be further from the truth. The truth is developing a successful Internet business takes a great deal of time, thought and effort. It takes a sincere commitment, a lot of patience, and a lot of personal drive.

There are a lot of lessons that must be learned, and a lot of failures that must be endured. However, if you’re truly passionate about your business and success, it will happen — you will succeed.

A major factor in determining your success is the amount of time you take to educate yourself. Please don’t take this point lightly, as it can literally mean the difference between your success and failure.

Sure, learning HTML is an important part of designing a successful web site; however, it is only one small part. You must first develop a strategic plan and design your web site accordingly.

Prior to designing your web site, here are some questions to assist you in developing your strategy:

• Who is your target audience?
• What is your most wanted response?
• What products and/or services will you offer?
• Will you sell affiliate products and/or services?
• What type of design will you use?
• Will you design your site or hire a professional?
• How will your site be navigated?
• How will your site be optimized?
• What type of graphics will your site use?
• Where will you obtain your graphics?
• What graphic formats will you use?
• What fonts will you use?
• How will you design your site for different screen sizes?
• How will you design your site for different web browsers?
• How will you optimize your pages for the search engines?
• How will you make your web pages load quickly?
• What type of content will your site offer?
• Where will the content come from?
• How will you gain your visitors’ trust?
• How will you build your credibility?
• Will you write your own sales copy or hire a copywriter?
• How will you accept payment through your site?
• How will you process your orders?
• How will you deliver your products or services?
• How will you collect your customers’ information and store it within a database?
• How will you automate portions of your business?
• Where will you find the scripts you need?
• What types of scripts will you use? CGI, Javascript?
• Will you need to hire a professional to write your scripts?
• Will you edit and install your own scripts or hire a professional?
• What kind of computer software will you need?
• Where will you find the software?
• How will you decide on a Domain Name?
• How will you register a domain name?
• How will you host your web site?
• How will you upload your files to your server?
• Should your files be uploaded in binary or ASCII mode?
• What should you look for in a quality web host?
• Will you publish an ezine?
• How will you collect email addresses?
• How will you send out mailings?
• How will you drive traffic to your web site?
• How will you advertise your products and services?
• How will you test your advertising?
• Will you offer an affiliate program?
• How will you run your affiliate program?
• How will you market and promote your web site, products and/or services?

Although this list of questions is far from complete, it will give you a basic idea of exactly what is involved in developing a successful web site. As you can see, there is much more to take into consideration than just learning HTML. You must look at the entire picture and design your web site accordingly.

Plan your work then work your plan.Above all else, you must be willing to invest in your business — not only monetarily, but also your time. Although there is a lot of free information available online to assist you, keep in mind…you get what you pay for.The great thing is you don’t have to reinvent the wheel.

There are many successful Internet entrepreneurs that have been where you are right now. Subscribe to their publications — listen to their advice — purchase their products. If you begin by following in the footsteps of successful Internet entrepreneurs, you will eventually begin making your own paths and find your own success.

This Website has a very easy to use website builder BLUE VODA  to help those planning a website.

Everyday more and more people look to some form of business for a variety of reasons.

In reality there is nothing wrong with network marketing at all. Some of the methods employed are questionable thought.

Personally I’ve found it to be very rewarding, if not challenging at times. No one ever told me that I would have so much to learn!

Today you can find all kinds of ad’s running just about everywhere on the radio, television throughout the internet on how easy. How you can build your network marketing business by bugging your friends and family.

There has been an influx of affiliate marketers, that boldly make claims of incredible income. Yet this income and the income they promise is from selling their outdated course.

This course is supposed to teach you how to build your network marketing business, yet some of them have never sponsored a single person in X amount of years.

Spinning our Wheels

So yes we buy into this hype and after a few months it leaves us feeling just like the image to the right. On a constant wheel going nowhere fast.

Now do not get me wrong there are some very reputable people in affiliate marketing that sell products and services.

Then we have lead companies that send you dozens upon dozens of emails offering you to sell you 1000’s to millions of opt in business opportunity seekers.

So what is it that we really need to change this face of Network Marketing? More hype in our marketing or base it on the real truth as to what it is really going to take to succeed.

What it really comes down to is it is our reputation out there on the line as well, not just the companies reputation that we have to live with.

I cannot even begin to tell you the number of times I’ve heard the phrase I just don’t know what to do. The person that sponsored them into the business often does not know either.

So the question is what are you going to do? How are you personally going to change it, so that when you sponsor someone you can put them on the right path to success?

12-29-07

Quote of the Day

Posted by Ben Nua

“The only people without problems are those in cemeteries”

Quote by Anthony Robbins

12-28-07

Website Creation Lesson 2

Posted by Ben Nua

Finding a Web Host

After you register your Domain Name, you will need to find a Web host to host your Domain Name.

That’s a great accomplishment in itself. However, now you’re left with another daunting task — selecting a quality webhost. Selecting a good web host is of the utmost importance. However, with all of the technical mumbo jumbo, knowing what to look for can be very intimidating to say the least.

web hosting What is a Web Host?

A Web Host is simply a company that provides you with serve space for your website. This includes all of your web pages, graphics, scripts and files.
When your web address is typed into a browser, your web host is being contacted to locate and display the requested page.

web site hosts Free Vs. Professional Web Hosts

All Web Hosts are not created equally. There are a number of free hosting services available on the Internet. However, if you’re designing a website for business purposes, you should NEVER host your website with a free host.

In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting. Websites hosted on free servers are not taken seriously and will suffer a serious loss of business.

Your visitors may feel that if you don’t have your own domain, you may not be a credible company. They’ll simply take their business elsewhere.

Not only is professional credibility a great reason not to host with a free service, but many Search Engines won’t even index a site hosted on a free server.

In addition, free hosting services don’t need to have a reason to shut your site down. You may get up one morning, try to access your site and instead of your site loading, you may receive an error message. There goes all your hard work, your website, your traffic, your Search Engine positioning, your customers — all gone.

Free hosting services aren’t interested in your business or how hard you’ve worked to Design your website and create a steady stream of traffic. Their main concern is their business. That’s why they’re doing it. They display banner ads on every site they host.If you’re serious about your business and you have a sincere desire to succeed, having your own domain name is a must. It’s not a luxury, it’s a necessity. Businesses using the free services are not taken seriously. Having your own domain name is just as important as a professional looking web site. They go hand-in-hand. 
 

When selecting a professional web host, your first consideration should be the company. Check out their background.   

   • Do they offer fast connections?
   • Do they have a backup system
 to protect your data in case there is a power outage?
   • Do they require you to make payments in advance?
   • Do they require a long-term contract?
   • Do they charge set up fees?
   • How is their customer support? Test them.
   • Do they provide you with free access to a secure server
for order processing?
   • Do they offer shopping cart software to process your orders?
   • Do they provide you with an online Web Site Manager?
  • Do they provide you with an online support manual?
Ask for references. Talk with some of their customers and ask them if they have been satisfied.

Here are some basic features you should look for when selecting a web host:

   1) 24/7 reliable tech support
   2) Your own domain name (www.yourname.com)
   3) At least 10GB of monthly transfer (traffic)
   4) A minimum of 20MB – 50MB of server space
   5) Unlimited true POP accounts – name@yourdomain.com
   6) Unlimited email aliases
   7) Email forwarding
   8) Unlimited autoresponders
   9) Your own unrestricted CGI-Bin
 10) Access to SSL Encryption for secure transactions
 11) MySQL Database
 12) Perl
 13) htaccess password protection
 14) Server Side Includes (SSI) support
 15) Design (and upload to) your site using Netscape or other HTML editing software
 16) Microsoft FrontPage Server Extensions for those utilizing FrontPage
 17) Unlimited free access to your server via FTP/Telnet
 18) Easy access to your log files
 19) Statistics on visits to your site
 20) Referral Program

When selecting a web host, you must look at the entire picture prior to making your decision. You may find a host that charges $5.00 – $15.00 a month to host your site, however, their technical support may be poor, or your web site may be slow or down a lot.

A lower monthly payment may look appealing, but how much is it actually going to cost you in lost sales? Most likely much more than the amount you’ll save.

Although there are many web hosting companies online, there is only one that I can recommend and that is Vodahost.
Vodahost. is a professional web host specifically designed for the Internet marketer. They provide the exact features you’ll need to get your web site up on the Internet and provide great support.

They will provide you with a generous 600Gbs of space for $7.95/mo.

Take your time and select the host that best meets your needs. It will be well worth your time and effort in the long run.

12-28-07

Website Creation Lesson 1

Posted by Ben Nua

Registering for a Domain Name

Many businesses today are finding the need or have a desire to setup a web site to promote their business. The starting point in this entire process is to first register a domain name. By registering a domain name, you are securing the use of the name for a particular period. No person or company actually owns a domain name, but by registering a domain name, you are securing the use of the domain name for a specified time period ranging from 1 year to 10 years.

Instructions

Difficulty: Easy

Things You’ll Need

  • You will need access to the internet to visit a registrar ( a company that you contract to register your selected domain name with ).

  • Although some companies will allow you to send money orders in to pay for registration, a credit card will secure your domain name faster, and will increase the odds that the chosen domain name will be available.

  • A List of potential names to check availability against.

  • An email address to include on the domain record, and allow the registrar to contact you for whatever reason.

Steps

Step One

Visit a registrars web site ( HTTP://www.namecheap.com ) is an example of a registrar site.

Step Two

Use the registrars site to check to see if the names you want to use are available. most registrars have tools built into their site to allow you to check availability.

Step Three

If you find a name available that you want to use, select purchase as an option on the registrars site.

Step Four

Complete the transaction making sure that the registrar you are using is providing you a secure transaction.

Step Five

Usually within 24 hours the registrar will notify you if the registration was successful or not.

If successful, they will provide you basic instructions on how to access the information and or make changes to utilize it for a web site, email, etc…

Overall Tips & Warnings

  • Because of the nature of the internet, sometimes a domain name registration will not succeed because someone else was registering the same domain name as you at the same time.

  • Make sure your registrar is using a secure transaction for your cc and personal information by checking the browser for closed “LOCK”, indicating your transaction is being process with a secure server.

  • Registering a domain name for multiple years can not only save you money in most cases, but also reduce the chance that you will forget to re-register and someone else takes the domain name from you

  • Using a Registrar like ( HTTP://www.namecheap.com) will not only allow you to register domain names, but provide you many other needed services like hosting, email, etc…

12-27-07

Quote of the Day

Posted by Ben Nua

“In Network Marketing, the NETWORKING always comes before the MARKETING”

Quote by Silke Stahl (International Network Marketer)