E-Learning Hub

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always
the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as “the hierarchy of human needs.”

He believes that until a less important need is met there won’t be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.

Physiological – Basic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) – Human need for physical, emotional and financial security.
Social (Affiliation) – Human need for love, affection, companionship and acceptance.
Esteem (Self Esteem) – Human need for achievement, recognition, attention and respect.
Self-actualization – Human need to reach their full potential.

When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers’ emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers’ attention. If your headline doesn’t immediately catch their attention, they’ll simply move on and never return. Below are several
different formulas used by professional copywriters to write compelling headlines.

How to

“How to Increase Your Sales Up to 500% by Using This One Simple Strategy”

Headlines beginning with ‘how to’ are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with ‘how to’ immediately grabs your potential customers’ attention and forces them to read on.

Question

“Are You Sick and Tired of Working For Someone Else?”

Headlines written in the form of a question are very effective, as they appeal to your potential customers’ emotions. When they read a headline written as a question, they’ll answer the question in their mind. If the question identifies a specific need, want or desire, they’ll read on.

Command

“Double Your Income Within the Next 12 months — Guaranteed!”

A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers’ attention and intrigues them to read on.

News

“Announcing a Brand New Breakthrough in E-Publishing”

News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.

Testimonials

“Internet Marketing Exclusive is Pure Genius — Our Sales Have Increased by 40%!”

Headlines written in the form of a testimonial are very effective, as they instantly begin building trust.

When writing your headlines, certain words, when combined together, will literally draw your readers’ attention to your ad. Below are of few of these “Power Words” that consistently work.

Keywords – Select the most appropriate keyword phrases that you feel your potential visitors will use when performing a search – the more targeted the better.

You can download a great little freeware program called, Good Keywords http://www.goodkeywords.com. This program will assist you in developing a list of targeted keywords for your web site. In addition, it also includes a site popularity tool that enables you to check your site’s popularity.

Heading tags – Search Engines pay close attention to the text displayed within the “Heading” tags. Place your most important keyword phrase within a “Heading” tag.

Graphic Alt tags – Your graphics should relate to your web site and enhance your users’ experience. In addition, your graphics should pertain to your most relevant keyword phrases. Place a readable sentence that explains what the image is and contains your keyword phrase within each of your graphic “Alt” tags. For example, if your web site focuses on dog grooming, your graphics should also pertain to dog grooming.

Text – All of your keywords and keyword phrases should appear throughout your text. If any of the keywords you placed within your META tags do not appear within your text, the Search Engines will ignore them. Your keyword phrases should appear at least three times within your text, but no more than seven.

Another consideration of great importance is the use of “Tables.” If you’d like to set up your web site using tables, try to place your “Heading” text above your “Table” code. If this isn’t possible, make sure you include your keyword phrases within your top left “Table cell” to assist you in ranking higher in the Search Engines.

One final note, always place your most important information above the fold of your web page. This is the top portion of your web page that is visible when your page is first loaded, without scrolling. This is the most important part of your entire page – use it wisely.

Your web site is your product’s storefront and will play a very important roll in determining your success. Take your time and do your homework before you begin. You may be pleasantly surprised with the outcome.

Not only does instant product delivery benefit your customer, but it will also benefit you. By completely automating your product’s ordering and delivery process, you can spend your time performing more important tasks, such as making more sales.

Once you have determined the type, then you can focus your attention on the subject matter.

If you would like to develop a software program, but aren’t capable of writing it yourself, consider hiring a professional. If you would be interested in developing a desktop software program, simply visit a Search Engine and search for “software developers.” If you would like to develop a software that resides on a server, search for “scripting services.” Although this type of product will be the most expensive to develop, it can be very profitable.

Information is a big seller on the Internet and is also the most inexpensive to develop. Your information can be in the form of a report, an ebook or even a private site.

Internet users are starving for information, as that is what the Internet is all about. They have a sincere desire to learn and will search for the information they desire. The best form of information is “how-to” information that teaches or informs in regard to a specific subject. Even if the subject is very unique, the Internet is a great market for even the most niche products.

If you’d like to develop a product that is very inexpensive to create and has a great profit margin, then an informational product is your best bet.

Here are a few subjects to give you some ideas:

Recipes
Cooking
Sewing Tips
Gardening
Canning
Makeup and Skin Care
Weight Loss
Self Improvement
Health and Fitness
Child Development
Teenagers
Romance
Dating
Relationships
Divorce
Single Mothers
Single Fathers
Teenage Mothers
Teenage Fathers
Home Decorating
Home Remodeling
Home Maintenance
Plumbing
Carpentry
Small appliance repair
Home Buying
Auto Mechanics
Auto Buying
Home Finances
Home Business
Computers
Internet

Internet services are also very profitable. However, this type of product requires more of your time. In addition, you must be an expert in a given field in order to provide a quality service.

Here are a few popular Internet services:

  • Web/Graphics design
  • Copywriting
  • Software Development
  • Marketing Consultant
  • Publicist
  • Search Engine Optimization/Submissions

To enhance your page, you can format your text using bold headlines, colored table cells, and graphic bullets and/or arrows.

If you use the same graphic bullets and arrows throughout your page, you can enhance your page’s appearance, but you won’t add any additional time to your site’s load time. When you reuse an image, your image only has to load once. When the image has loaded, it will instantly be displayed in all of the other locations.

Web Design Mistakes Poor load time
Poor overall appearance
Spelling/Grammar mistakes
No contact information
Poor content
Poor navigation
Broken links and graphics
Poor browser compatibility
Large slow loading graphics
Too many graphics
Pages scrolling to oblivion
Multiple use of animated graphics
Animated bullets
Too many graphic and/or line dividers
Busy, distracting backgrounds
Multiple banners and buttons
Poor use of frames
Large fonts
Pop up messages
Over use of Java
Poor use of tables
Poor organization
Different backgrounds on each page
Over powering music set to AutoPlay
Confusing
Too much advertising
Large Welcome banners
Multiple colored text
Text difficult to read
No Meta tags
Multiple use of different fonts
Under construction signs
Scrolling text in the status bar
Large scrolling text across the page
Poor use of mouse over effectsTake your time and design your site very carefully. It may take you a little longer, but it will be well worth the extra time in the long run.

If you’re doing business on the internet, one of the most important aspects of your businesses success is your web site. If your web site doesn’t look professional, no matter what product you’re offering, your chance of success will be minimal. Take your time and make sure you understand the full picture before you begin.

Before we begin this tutorial, the absolute best advice I can offer is this…If you really want to succeed on the Internet in the shortest amount of time, I highly recommend Ken Evoy’s highly acclaimed online business buildings system, Site Build it. This highly professional system was specifically designed to enable anyone to quickly and easily create a successful online business – from building and hosting your web site, to publishing an ezine, developing products and marketing. The Site Build it system nearly guarantees your success. All the tools, all in one place, and all for one price, are all tied together into a straightforward, integrated, step-by-step process that succeeds.

The appearance of your website is one of the most important aspects of your success. Your product or service will literally be judged by the appearance of your website.

Click here to test your site’s browser compatibility

Never use tables with standard borders, as they look very unprofessional. If you’d like to use tables with borders, consider using a color border that is size one or two. You’ll learn more about tables and borders later.

Continually add new content to your site. Give your visitors a reason to keep coming back.

 Continue in PART 2