E-Learning Hub

Web Marketing, Articles, E-commerce Tips, Tools and Resources

 

“Discover a Simple, Proven and Tested System to Generate $10,000 to $100,000

A Month Of Passive Income!”

Bruce Seah is Asia’s No1 Home based Business coach.

On his website he shares with you the Secrets of Internet Marketing.

Watch this video.

 

Visit the website for more information

11-14-11

Viral Marketing 101

Posted by

Viral Marketing 101 - Not Using It Could Kill Your Business!

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Generating traffic to your blog, whether new or old, is one task most webmasters are unable to do in the right way and are still struggling in traffic generation. They often try the wrong techniques and then get disappointed by lack of results. This is one of the reasons why so many bloggers give up so quick.

However, the point is… Generating traffic to your blog is amongst the easiest task you’ll ever come across. All it takes is a bit of reading on the internet and then adding your own creativity and mixing it. And of course, do it with dedication. If you’re going to do it as a job that needs to be done and get over with, then you won’t succeed at it.

Here are those 6 Unique Ways OF Generating Traffic which you may have not think of earlier.

traffic,traffic generation,blog traffic

1. Renovate Your Blog Design

Creating a new design for your site can often give you a boost in the traffic. Not only does the change spike interest everywhere, but you can also submit your new design to a few popular CSS Showcase galleries. These galleries, being popular, send back quite a bit of return traffic that can end up turning into loyal visitors. And at the end of the day, loyal readers is exactly what we want!

2. Write An Interesting List Article

If you’re looking to get seriously targeted traffic, then be one of the first people to write a ‘Top 10? post about anything that’s new and being talked about. You could also simply write a ‘Top 10 Blogs” post relating to the blogs in your niche. That’s something a lot of people search for, and you stand a chance of getting a lot of search engine traffic.

3. Tener un blog Traductor – Have A Blog Translator

You may have not understood above line(instead of people understanding spanish) if I wouldn’t have provided the translation. And same may be the situation with the people who may not understand your blog language. Installing a translator plugin could help you to increase the blog traffic highly.

Don’t forget the fact that English is not the only language that users on the internet speak/understand. There’s quite a few that do not understand English very well. Having a translator facility on your blog will mean you can get a more diverse range of traffic. And quite a few of them may end up being repeat visitors. Because your blog is one of the few that allows them to read posts in their own language. There’s a few free plugins available to do that. But there’s a plugin or two that are paid. They do the job much better, though.

Note: At SmartBloggerz, Translator can be found in the footer. So use it ;)

4. Create valuable content

Nothing (and I mean, NOTHING) will ever create traffic that’s more valuable then the content on your blog. What you post should not only be informative but should also be capable of sparking a discussion. Such posts often get linked to from a lot of places and that’s when your traffic starts spiking.

5. Offline Promotion

Don’t forget that the only way to generate traffic is not just online. Include your URL in every place you possibly can, offline. On your business cards, your car, your house (YES! it may sound funny), letterheads, etc. It’s not often that you see websites (particularly blogs) being advertised offline. And when you DO see one, you tend to remember it very well. That’s the affect offline advertising has on everyone!

6. Link baiting in forums

This is one overlooked traffic generation method. Write an interesting post, and include only a quarter or half of it. And leave a backlink to the blog in that post. Let people click through to your blog to be able to read the post.

How does this help? When they click through to your blog, a good % of them will generally engage themselves in another post or two on your blog. And quite a few will eventually subscribe. That’s it. That’s what I/you want!

Conclusion

So you just read 6 unusual but effective ways to bring traffic to your blog/website. Trying these methods will substantially increase your traffic if implemented properly. Do you have any more unusual or interesting ways of traffic generation? Then please do share with us and your opinion about this article by commenting below

04-30-09

For Them

Posted by

This is a music video that I came across that I would like to share with you.

The purpose of making this project is to raise awareness that there are over 100 MILLION homeless children living on the streets around the world. If you want to help these kids, who can’t help themselves anymore, then share this video with your friends and family.

Visit www.unicef.org and make a donation!

Building A List Of Eager Subscribers

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

Download the optin-in plugin by RIGHT CLICKING on the link below

DOWNLOAD OPT_IN PLUGIN HERE

What To Consider When Publishing A Newsletter

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.